Era Isterefi

Era Istrefi (born 4 July 1994) is a Kosovar singer and songwriter.[1] She gained recognition locally following the release of her debut single, "Mani për money" (2013) when she was 19.[2] Over the next two years, Istrefi released the singles "A po don?" (2014), "Njo si ti" (2015) and "Shumë pis" (2015); the music video for "Njo si ti" was watched over one million times on YouTube during one week, while the latter song portrays a collaboration with rapper Ledri Vula.[3] For her contributions to the music industry in 2013, the singer won three Videofest awards in June 2014.[4]

In January 2016, Istrefi achieved international recognition after the release of her single "BonBon", which drew comparisons to the works of Australian performer Sia and Barbadian recording artist Rihanna.[5] Following the song's success which has over 270 million hits on YouTube, she signed to American record labels Sony Music Entertainment and Ultra Music one month later.